Computer-Telephony Integration

Also known as CTI. The merger of traditional telecommunications that consists of Private Branch Exchange (PBX) equipment with computers and computer applications. The use of Caller ID to retrieve customer information automatically from a database is an example of a CTI application. The connection between a computer and a telephone switch, which enables recording and using information that is obtained by telephone access. For example, CTI enables activities such as dial-up registration and fax-back.

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