Customer Relationship Management

Also known as CRM. The use of technology and human resources to gain insight into the behavior and needs of customers, and thus to improve customer service. The Genesys Gplus Adapters are considered a CRM tool, because they enable businesses to use a variety of communication or media channels for better customer service and consistent customer data.
An approach that a company takes in dealing with its customers, and that is backed by a thoughtful investment in people, technology, and business processes.

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