Metadata
Interaction Lifecycle
Every Engage Offer interaction has a sequence of events we describe as the 'Interaction Lifecycle'. This is a sequence of events that tracks progress and choices from the beginning of an interaction (opening Engage Offers), to the end (closing Offers), and every step in between.
The following events are part of the Interaction Lifecycle:
ready opened CTA hover dismissed closed
Lifecycle Scenarios
An Interaction Lifecycle can vary based on each user's intent and experience with Offers. Here are several sequences of events in the lifecycle that correspond to different scenarios.
The user opened Offer Engagement but changed their mind and closed it without seeing the Offer details:
ready -> opened -> dismissed -> closed
The user opened Offer Engagement, hovered over Offer details then closed it:
ready -> opened -> hover -> dismissed -> closed
The user opened Offer Engagement and clicked on the button which triggers CTA:
ready -> opened -> CTA -> closed
Metadata
Each event in the Interaction Lifecycle includes the following block of metadata. By default, all values are set to false. As the user progresses through the lifecycle of a Offer Engagement interaction, these values are updated.
The metadata block contains boolean state flags, timestamps, and elapsed times. These values can be used to track and identify trends or issues with interactions. During run-time, the metadata can help you offer a smart and dynamic experience to your users.
Reference
| Name | Type | Description | Introduced / Updated |
|---|---|---|---|
| opened | integer (timestamp) | Timestamp indicating when the Offer was opened. | 9.0.015.04 |
| closed | integer (timestamp) | Timestamp indicating when the Offer was closed. | 9.0.015.04 |
| dismissed | integer (timestamp) | Timestamp indicating when the user dismissed the Offer by clicking the close button. | 9.0.015.04 |
| triggeredCTA | integer (timestamp) | Timestamp indicating when the CTA was triggered. | 9.0.015.04 |
| timeBeforeCTA | integer (milliseconds) | Total time in milliseconds from when the user opened the Offer to when the CTA is triggered. | 9.0.015.04 |
| timeFirstHover | integer (timestamp) | Timestamp indicating when the user first hovered over Offer. | 9.0.015.04 |
| timeBeforeHover | integer (milliseconds) | Total time in milliseconds from when the user opened the Offer to when the user first hovered over Offer. | 9.0.015.04 |
| timeElapsedHover | integer (milliseconds) | Total time in milliseconds when the user hovered over Offer. | 9.0.015.04 |
| elementClicked | string | Name of CTA element that was clicked ('button'). | 9.0.015.04 |